In the several instance that you have browsed the net you have probably come across a blog or two. Blogs refers to online journals where people express their feeling through writing. They represent personal opinions of authors about certain topics. Blogs allows people to share their ideas and interest with other people around the globe.
Blogs have become popular nowadays for a number of reasons. First, they are search engine friendly. As long as you are making posts regularly, search engines spider them and index them often. Search engines loves blogs because of the regularly updated, fresh content they present. Second, it’s the quickest way to build a website. People who want to build a website but do not know HTML and how to create a website can use blogs instead. You do not really need to create websites or any programming language. And third, blogging increase marketing reach dramatically.
Even if you are not much of a writer you can always try blogs. When you become consistent with your blogging you will soon realize why it is important for internet marketers. But setting up a blog does not mean that you will have a one hundred percent boost in your income. A blog won’t give you any new ways to make money except with the following ways:
1. Selling advertising space. You can sell text links or banners on your blog. If your blog have a high page rank then this strategy might work for you.
2. Offer affiliate ads. You can offer visitors links or banners to your affiliate products or services just like with a website.
3. The simplest way to get money through your blogs is by having Adsense or any other ads in your blog. Once people click on this ads, that the time you make money.
Keep in mind that your competitors are probably using blogs so you must use one as well. If your competitors are blogging then they are perhaps reaching customers easily and effectively. When you have a blog you can publish information about your business quickly while keeping pace with the growth in the market.
Simply put, blogs are useful social and communication tools. The market is getting smarter and more organized. People would want to talk to you and want to participate in the development of your products. Blogs can allow this because readers can submit their comments to the author’s post if the author allows it.
Blogs will be around for the years to come so it may be a smart decision to start blogging now.
Blogging has become a widely popular activity in the past several years. First, for those unfamiliar,
What is a blog?
A weblog, which is usually shortened to blog, is a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.
How can a blog make money?
Through advertising! You can make money by creating a blog and displaying advertisements on the pages. The most common method of doing this is through affiliate programs.
First things first: What are affiliate programs?
Basically, an affiliate programs is simple: Sellers offer a percentage of the sale (or a flat fee) to people who refer a customer to them.
Many companies and individuals who wish to promote the sale of their products online offer affiliate programs. That is, if you (a weblog owner) sign up for an affiliate program, you will be given a unique affiliate ID. This affiliate ID is then used to identify the referrer of the sale. If there are successful sales of products using your affiliate ID, you will then receive appropriate renumeration as stated in the affiliate agreement.
The range of payment can be anywhere between 1 US cent to US$100 per sale, depending on the product and the program. Once you decide which affiliate program you’d like to join, all you need to do is sign up for free. When your registration as an affiliate is complete, you can start adding affiliate codes in to your weblog.
If you are creating a blog primarily to make money, you should look for affiliate programs whose products and services meet these conditions
1. Large Demand.
2. Large Commissions.
Some of the most profitable affiliate programs that meet these conditions are in the categories of; online casinos and poker, online dating, and financial services.
Here are some examples of blogs that are specifically configured to make money using these programs:
When people visit those blogs, click on the ads I make money! Its not complicated and most anyone can do it.
Times are changing. In the highly competitive marketplace, small and medium sized business entities (SMBs) veer away from the traditional to more creative and interactive approaches to doing business. Opportunities now spring from new markets, new consumer segments and new marketing tools exemplified by websites specifically business blogs.
Understanding Business Blogs
A blog, short for weblog, is a website in which journal-like entries called posts are written on an ongoing basis and displayed in reverse chronological order. New posts appear at the homepage so visitors can read what is new. It is an easy, frequently updated online journal, focused around a topic, industry or personality. Authoring a blog or adding an article to a blog is called blogging while the person who posts these entries is known as a blogger. Typically, a blog is composed of hypertext, images and links to other web pages, audio, video and other files. A distinct feature of a blog is that it allows readers to write their reactions or comments to what was written in the blog post. Another wonderful thing about a blog is that a blogger can update his blog thru a special type of blogging software called a blog tool instantly from any Internet connection on any computer. He just types his entry into a simple online form and the entry is readily available on the web for worldwide readers to see.
Over the years, blogs have evolved from simple, personal online journals to effective tools for augmenting business communications. Along the way, search engines like Google and Yahoo were displaying popular media blogs produced by journalists, in most cases, appearing above other search result rankings. Propelled by this discovery, companies started writing blogs to provide relevant information about their business to potential customers to visit their sites.
What then is a business blog? It is a blog about a business. It is an organized journal about a company’s products or services. A business blog provides specific news, statistics, product releases, and other relevant information related to the company to prospective customers starting a business blog and providing these information give potential customers enough reasons to visit a company’s website. Just imagine prospective clients visiting a company’s blog periodically without the company having to spend hefty amounts of money on advertising and promotion. As they say, give readers valuable pertinent information and they will come. Moreover, customer service issues may be addressed using a blog.
A business blog is best viewed as an addition to a website. If a company has a website, a business blog is just embedded in it. For small and medium sized businesses, business blogs help put a personal touch on an otherwise bland business site. A business blog can be an excellent marketing tool to support a main business, to provide value, build healthy relationships with potential clients and thus create personal brand and image.
Blogging as a Marketing Tool
Business blogging provides a way for companies and readers to meet on common ground and discuss ideas, products and services in the hopes of building an audience that can become customers. A business blog provides a cost-effective alternative to having a website. For small and medium sized business entrepreneurs without the time and the means to set up a website, business blogging offers an inexpensive tool to herald the company’s presence on the powerful Internet.
Business blogs provide SMBs with an avenue to share their expertise and knowledge with a bigger audience. Both online and offline small and medium sized businesses can use blogs to take their products and services to a wider audience increasing web traffic and boosting sales. The fact is business blogging is fast becoming a sustainable marketing strategy for any online marketer. There are numerous ways a business can benefit from a blog.
An effective business blog can help give a human face to a business. Blogs bring a personal dimension to the web. Blogs make business sites more personal. Since blogs are updated by individuals, the “voice” of the blogger will resonate through. This will assure potential customers that there are real people behind the blog engaging them in real conversations. Blogs can be opinionated, informative, at other times infused with humor thus eliciting better response from target audience.
A business blog if used productively can improve customer service. It provides instant customer feedback through comments. It allows one’s audience to comment on a post and create a dialogue with them. A blog can act as a question and answer forum. Customers can post questions and receive instant replies. An effective business blog functions as a central knowledge base of articles, tutorials, product development status, and other relevant product or service information. This is good customer service.
A business blog keeps an archive of older posts organized by date and categorized by topic. This gives the target audience easier access to information. With business blogs, it is also easy to add new information on a regular basis. Frequent updates in the form of fresh new posts mean visitors will have all the reasons to keep coming back thus building loyal readers – best potential clients.
A business blog can increase the chances of prospective clients to visit a company’s website. For a start, visitors to a business blog can be redirected to the company’s main site through links and special offers. Use of relevant keywords and popular links to specific sales pages improve search engine ranking of both the business blog and the main website. Just like the main website, top search result rank equals traffic. With more and more people turning to the all-powerful Internet to search for products and services, it is essential for small businesses to be easily crawled by search engines. Since search engines thrive on new content, the more likely the search engines are going to visit the blog and share it with the world.
Regularly posting valuable content on a business blog builds company credibility and creates sound business reputation. A business blog can help project a company as an expert in a chosen business area. Customers feel more comfortable transacting business with a reputable company.
A business blog can be an avenue to introduce company products or services. Ideally, a blog is not about selling. A blog can be used to mention new products or services and direct visitors to the company’s main website in the process generating more sales. Interestingly, several advertising programs such as Google Adsense allow companies to monetize their business blogs and generate extra revenue.
However, a business blog is not urgent but important for small and medium sized businesses. A business blog alone is not enough to market a company product or service. But it is good investment for startup businesses to have conversations with customers and prospective clients. Business blogging is an effective way to start conversing with visitors interested in ones products or services but it is in no way to be viewed as a stand alone strategy. Yes, business blogging can do wonders. But it is not going to work on its own. A business blog is most effective when it is used in conjunction with other online communication tools such as e-mail, press release, pay per click, company websites, to name a few.
Setting up and maintaining a great business blog that visitors will find useful and relevant is just like having an effective built-in public relations staff that will spread the word about the business.
As a final thought, starting a business blog is easy but transforming it into a marketing tool that drives traffic and sales to a business takes time, dedication and consistency.