A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:
· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:
· Online journal or a web diary
· Content managament system
· Online publishing platform
A typical blog has the following components:
· Post date -the date and time of the blog entry
· Category – the category that the blog belongs to
· Title – the title of the blog
· Main body – the main content of the blog
· RSS and trackback – links the blog back from other sites
· Comments – commentaries that are added by readers
· Permalinks – the URL of the full article
· Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins
A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ‘stats’ (the nubmer of comments or trackbacks).
There are numerous types of blogs. Some of them are the following:
1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).
2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
5. Literary blog – also known as litblog.
6. Travel blog – with focus on a traveler’s stories on a particular journey.
7. Research blog – on academic issues such as research notes.
8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.
9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
10. Religious blog – on religious topics
11. Educational blog – on educational applications, usually written by students and teachers.
12. Collaborative or collective blog – a specific topic written by a group of people.
13. Directory blog – contains a collection of numerous web sites.
14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
15. Personification blog – focus on non-human being or objects (such as dogs).
16. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.
Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.
Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:
· Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.
· Business bloggers – people who focus on promoting products and services.
· Organizational bloggers – people who focus on internal or external communication in an organization or a community.
· Professional bloggers – people who are hired or paid to do blogging.
Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).
Below are just some of the many money-making opportunities for probloggers:
· Advertising programs
· RSS advertising
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Flipping blogs
· Consulting and speaking
The following are a few things that you need to consider if you want to be successful in problogging:
1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
2. Know your audience. Targeting a specific audience or group is a key to building a readership.
3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.
4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.
Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.
There are times when a blogger, like any other writer, will ‘loose the muse.’ Every idea that comes to mind seems either trite or dull or, worse still, no ideas come to mind. What’s a blogger to do? Here are five tactics that just might clear away the cobwebs and allow you to find an inspiring idea for another great post:
Start with the news! Open up your favorite news page or open a newspaper and see what catches your attention. What are the politicians up to today? Any pending legislation that worries you or flat out scares you? Or perhaps someone is running for office or proposing a law that you may want to publicly support. Some celebrity is sure to be in trouble again; have anything to say about that? Maybe you have an idea about who should be dating or marrying who. Who died? A nice memorial post for a nice person may be in order. What happened “On This Date” in past years? Some past events are worth researching and writing about. Are you into sports? Many bloggers or blog readers are sports fans and they might be interested in your take on the playoffs or the players. Don’t forget to check the editorial page and the letters to the editor — do you agree with the opinions? Tell the world why or why not.
Read some blogs! Start surfing your favorite blogs. What are they talking about? You might have a different perspective on the latest hot topic that might just be interesting to your fellow bloggers or a perspective that might make them mad (BTW, never worry about making bloggers mad — most of them love having something to gripe about). If you can’t find anything that inspires you in your favorite blog, surf through some of those blogs that always make you mad; the ones that seem to promote everything that goes against your lifestyle. Anger is always a good blog motivator but don’t get so angry you get irrational. Comment on some blog posts and then expand your comments into a post on your blog. Also try logging onto Blog Explosion, Blog Clicker or one of the many other blog traffic generator programs — there are lots of ideas out there that are worth writing about from either a pro or con perspective.
What have you been watching or reading? Have you read any good (or bad) books lately? Write about your latest read — recommend it, blast it or even write an abstract for your blog (but don’t give away ending). How about movies, the great ones or the pitiful losers might be worth some good or bad words — you could make movie or book reviews regular features of your blog. The same goes for television shows. Start a series that follows your favorite TV show, there might be quite a few fans of the same show that will be interested in your take and appreciate your summary of episodes they missed. If there is a book, movie or TV show that you thought was great there is sure to be a reviewer who panned it. Find the bad review and write a post countering the reviewer’s opinions.
What have you been doing? Your work place, your co-workers, you bosses, your home and your family members are all fair game for your blog — keep it short and amusing and you’ll have a great post. Once you introduce a particularly interesting person to your readers you may want to do some sequels. When was your last travel vacation — write a travelog about where you’ve been or do some research on some places you’d love to go to and write about them.
Do you have a special skill? If you can make something that is unique or something that is common but made special because of what you know, there may be people interested in knowing how to do it. Give away tips on cooking, sewing, cleaning, fix-it projects, pet care, child care, beauty secrets, personal care or organizing tips. Make it a regular feature on you blog. If you have a digital camera find an interesting subject, take some pictures and then write something based on the subject. If you found it interesting or comical or sad its likely to interest someone else.
Blogging can be quite appealing because it provides an outlet for you to make your mark on the world. Everyone has something they want to express or stories to share; the difficulty in blogging is choosing how to best do that. Read on to find great tips to help your blog become a success.
Make sure to have frequent updates. New content is essential for finding new viewers and keeping the ones you have. Without a steady stream of new content, visitors will not have a reason to return to your blog. Ideally, your should post a minimum of once daily.
It can be helpful to have a domain name of your own rather than creating a blog through a free blog service. It isn’t that expensive to do, and will give your blog a more professional appearance. This will allow users to find you more easily, and it will also help when it comes to search engine optimization.
Make sure you write about things people find interesting and useful. Nobody is immune from daily tasks such as sweeping and cleaning the dishes. Unless you present this common information in an interesting way, people may not really care. Always try to choose a topic that is interesting, and you feel like readers will love. After all, your ultimate goal with blogging is to get people to your website.
You can hold readers’ attention and encourage them to visit your blog frequently by supplying new content for them as often as you can. The largest and most popular blogs add daily posts. If that kind of frequency intimidates you, stockpile a few days’ or weeks’ worth of posts before your blog goes live. Coming up with a list of possible topics you’d like to write about in your blog can be helpful when you are struggling to come up with an idea for your blog post.
Pay attention to comments and respond to everything you can. However, don’t get upset or angry about what other people say on your blog. Whatever you are discussing, there will always be someone disputing or offering criticism. Use constructive criticism to make your blog better. Negative criticism should just be answered then ignored. You will show maturity and, ultimately, grow your readership.
Let your readers post comments on your blog posts, and reply to those comments. This is an easy way to engage your readers and make them feel more vested in your blog. If readers see you reply to viewer comments, they will come back to your site hoping to read a response.
Keep in mind that when it comes to blogging, an informal method of writing works best. Blogging is fun and social and shouldn’t be rigid and structured. It’s important that you keep that in mind when you’re writing blog posts. It is important to establish an enjoyable, friendly connection to readers, so that they are more inclined to return.
As discussed, blogging is great because it speaks to everyone’s desire to give their opinion. Everyone wants to voice their opinion. How can you get your message out to the masses, though? This article contained several suggestions to help you use your blog most effectively.
If you want to start up a blog, the best thing to do is just find a topic you care about and get started! Visitors who like your blog will be more likely to revisit when new content is posted. Whether your blog contains humor or information about movies, blogging is something that you can make new and interesting.
Making frequent and interesting comments on the blog’s of other people is a great way to increase exposure to your own. If you like Google reader, create a separate folder in it for other blogs you’re following. Visit these sites regularly and, when you do, leave comments.
Never ever allow yourself to copy anything. Plagiarism is really serious, and it can make you lose credibility by doing something like this. You need not be a professional wordsmith to maintain a successful blog; you simply need to be passionate–and original–when it comes to your subject matter.
Aim to begin a mailing list for your blog as soon as you possibly can. The faster you start doing this, the more time you will have to cultivate a large list. You can use this list later on to make money. You may regret not starting your mailing list if you wait until a later time.
It’s key for blog integrity that you are on a regular schedule. Staying consistent will ensure that return readers will be pleased by what they find, and it’s less likely that they’ll turn to other blogs. Posting consistent content on a regular basis is important, although there can be exceptions, like the holidays season.
Break up longer blogs with subheadings. When you make your posts easier to read, you’ll retain a wider readership. It is simple for you to do this, and will really raise the quality of your blogging.
Sticking with a simple routine may not be the best idea for maintaining your blog. You should always be researching, learning and generally approaching your blog as a business. Learn from other bloggers, and use the different techniques and strategies that you learn as you go. Improving in all the time while learning how to blog in new ways will help you to move forward.
To increase your search engine rankings, continually post relevant, high-quality blogs. This is because the more posts you have, the more they will show up in the search engines, which in turn translates to more readers. This one fact is an incredibly important tip in blog design and maintenance.
Know what you’re talking about before you post. If you have not acquired a good deal of knowledge on the subject, you may end up providing inaccurate or misleading information. The more you know, the easier it will be to respond to the comments that are left on your posts.
Long blogs should be segmented for improved readability. Readers struggle to consume big blobs of information. Organize your blog into digestible sections, so it is easier to read by your intended audience.
Keep up with what the other bloggers in your niche are doing, and make sure to stay one step ahead of them. Remember that the other bloggers writing about the same topic are competing with you for readers. You need to know what they’re doing, so that you can stay ahead of them. Remember that they are probably on your blog for similar reasons.
Font size is an important consideration of your blog. The most crucial aspect of your blog is the written content, so the correct size font is very important. You want to achieve the perfect balance, avoiding a font that is so big that it overtakes the whole page or so tiny that your readers find it difficult to read the text.
Use polls, surveys and other interactive materials on your blog. A poll or survey can increase visitors to your blog because many people like to be included in polls and surveys in order to have their opinions considered meaningful. Post the results as well as comments about the outcome. Additionally, you can use the information to fine-tune your blog and make it of more interest to your readers.
As mentioned, everyone can have an interesting blot if they change up their content every now and then and provide insight into a subject. Have some videos posted, quotes and pictures to really grab people’s attention. If you use the hints in this article, you can run a successful blog.
There are many different ways that a blog can impact someone. If you need an effective tool to persuade others to a certain viewpoint, a blog may be just the thing for you. Read the good tips provided here to learn how to use blogging to carry your message to the world.
Use search engine optimization, or SEO, on your blog. The more you understand SEO, the higher your rank in searches, and the more you can increase traffic to your blog. Choose specific, popular keywords to use in both your blog title and throughout the entry itself so that you will attract more readers.
Do not rely to heavily on keywords, Adsense ads, plug-ins, or images. If you do, search engines will flag you and will not list you in their results. Instead, write in a way that sounds natural and smooth.
Frequently update your blog’s content. In order to keep your current subscribers visiting your blog, you need to keep giving them new content to read. Regular new content will also help you to attract new visitors. If you neglect to add new articles to your blog, you will rapidly find that your readership decreses. Generally speaking, a posting should be made on a daily basis.
Blog about topics that people want to know about. Ordinary chores like doing the laundry and cleaning the kitchen are familiar to everyone. But, absent an innovative, engaging method of discussing such topics, you are unlikely to hold visitors’ interest if you talk about them. Pick a topic that you know will interest people. Your goal is to have a unique idea that will cause people to come to your blog and stay.
Using images in your posts can be an effective feature for improving readership. Everyone knows that a picture can represent more than mere words. This is especially true with blogging. Images can communicate a lot more than simply words. Make sure to incorporate images in your post.
The more frequently you post new content, the more likely your readers will be to visit regularly. The largest and most popular blogs add daily posts. A smart step to prepare for an aggressive posting schedule like this is building up a backlog of two weeks’ worth of posts before you start blogging. Then you can use one from this backlog of posts for the days you can’t seem to come up with anything to say. This can help to provide you with interesting content to post on days or weeks when you’re not feeling quite as motivated to write.
Make certain that your blog is functioning well. Check for broken links and other technical things. Spruce up the look of your blog occasionally to keep it fresh. Keeping your blogs up-to-date will keep your readers interested and decrease the chance of boredom, so that your readers will continue to return again and again.
It is very important that you blog about something that interests you. When you write about things you are passionate about, it will come across that way to your readers. This will create a stronger connection with your readers and your blogging will thrive!
When you are brainstorming keywords to use on your blog, go with the keywords that have less competition and are more unique. Unique keywords allow you to rise high in the search engine results, leading to more visitors. Stay unique to become popular!
Link to your blog and its articles all across the Iternet. The more places that people can find your content, the higher your reader numbers will be. Never limit yourself when it comes to building traffic and links. Multiple posting locations will help you reach more readers for less work. Utilize all of the outlets that you can in order to pull in viewers for your site.
Blogging can be used for marketing purposes as well as an online diary. This article provided you with some of the best advice that there is. Choose the tips that will most help you do what you want to do with your blog. As you blog, remember that your words will stay online forever, so choose ones that will help make people’s lives better.
Have you thought about making a blog but don’t know where to start? That is what this article is all about. There are some general tips, as well as some more specific ones. They can help you blog stand out from the crowd. Don’t feel intimidated. Blogging is becoming simpler on a daily basis. The tips that follow will help you become a renowned blogger in no time.
Don’t overuse things like plug-ins, ads, images, or keywords. If you do, your blog could get removed from the major search engines, negating all the hard work you’ve done so far. Maintain a natural writing style that is seamless.
Comment on related blogs as a means of attracting new interest in yours. You should consider creating a separate folder in Google Reader and using it to keep up with the selection of blogs that you choose to follow. Comment regularly, if you’d like to say something.
Owning your domain name, instead of taking advantage of a free site, can serve to your advantage. Domains are very cheap, but do wonders for your professionalism. Including your business’s name or some other memorable phrase in your title will make it easier to remember.
Have a difference to your blog that is not seen elsewhere. Readers will be attracted by original content. Information that isn’t easy to come by will make people read your blog too. Turn your unique experiences and interests into blog content. You can give complex details about constructing a widget. This way, you give readers reasons to read your blog if they need certain information.
Include images with your posts. Remember, a picture really is worth more than a thousand written words. This holds true when discussing blogging. Often, you will find that images can convey much more than words can alone. This is why you should include images as often as possible.
Allowing guest blog posts can be beneficial to you. This practice could help you to develop good relationships with other blog owners, which could prove lucrative in the future. The importance of this cannot be overemphasized. If you ever need a favor in the future, that relationship could be the means of obtaining it!
Don’t shy away from using lists within blog posts. Lists can effectively provide information that does not require a lot of explanation, such as ingredients for a recipe or parts needed to assemble a device. Lists help organize the information for readers so they can easily digest it.
Exercise patience and remember that a new blog doesn’t become popular overnight. Building a following for your blog takes time. Content is key to gain readers, and it will take a bit of time to have a broad range of content to attract large numbers of readers. The more valuable content you have on your blog, the more traffic you will drive to your site.
Don’t ramble on with your content when creating your blog entries. You should always research the material for your blog. You won’t succeed if you are simply writing on the wrong topics. The content you post on your blog is the key to finding success.
If you wish for your blog to remain consistently viewed, then a well maintained schedule is important to have. People are starting blogs all the time, and if you don’t post new content on a regular basis, readers will seek out bloggers who do. There are of course exceptions, like holidays, when people don’t mind, but there is absolutely no substitute for posting articles consistently and regularly.
Learn to utilize bullet lists, and italicized text featuring your keywords. Search engines like this kind of content and site traffic will increase accordingly. This can be an extremely powerful tool that will help your blog be a success.
One of the best reasons to start a blog is so that you can enjoy the experience! If you don’t enjoy writing your blog, then chances are no one will enjoy reading it. Find a fun topic you love to write about! Put a smile on your face, be original and love what you do, and readers will look forward to reading your remarks.
Now that you’ve read the preceding tips, you have the tools you need to create your dream blog. Use this information to create and launch a successful and interesting blog. Whatever the subject or reason for your blog, the successful blogs on the Internet share many qualities in common. With some effort, you can join their ranks.
If you are thinking about creating a blog, choose a specific topic to blog about rather than going all over the place. If visitors like your posts, they are more likely to return and read new blogs. Anyone can generate a fun, engaging blog on any topic, from nature to video games.
Try to be there for your readers constantly. Make a habit or routine for your readers and yourself. Consistent communication with your readers can help establish a strong connection between you and your readers that results from the exchange of ideas with one another. Remember that when you neglect your blog, you also neglect and disappoint your readers.
Make use of pictures in your posts. There is a reason that a picture is worth so many words. This is very important when it comes to blogging. Images, when combined with thoughtfully written posts, can communicate more than words alone. For this reason, you should include as many images as you can within your blog.
Use lists in your blog posts. Lists become very useful when you’re posting specific requirements, such as ingredients to gather or tools needed for a job. Lists are a great way to visualize an overview of the information.
If you want to increase traffic to your blog, it’s critical that you concentrate on writing good content. High quality content will keep readers coming back to your blog.
Post your blog articles everywhere online. That way, you will attract the most readers you can. Try to maximize the number of possibilities for success. It is wise to get the largest number of readers out of every move you make. Make use of every possible outlet for attention.
Make use of social media platforms to direct visitors to your blog, but don’t go overboard with this. If you are always linking to your blog on Twitter, people may start ignoring them. Have the link put it in with other content that is on its own.
One of the best reasons to start a blog is so that you can enjoy the experience! Unless you are passionate about what you are blogging about, it can bore readers. Try to find a topic that is interesting and fun for you. If you have fun while using your creativity, it’ll shine through your blog. Readers will love reading your blog just because of your positive attitude.
Take the time to make your keywords italic and bold. This makes your keywords stand out to readers and search engines alike. When your keywords are easy to read and they stand out, you will increase the possibility that your users will click on them. Remember that this should be your goal.
Take advantage of social media. These sites can help increase traffic to your blog. Because social media is such a popular method of communication these days, ignoring these modalities can mean losing out on lots of potential blog traffic. Announce when you post content on Facebook and Twitter to allow your readers to easily share it with their friends and followers, bringing you more traffic.
Keep tabs on other bloggers who cover the same topics as you do, and be sure that you stay ahead of them. You must know what your competition is doing. They will probably check up on your blog too.
Include polls and surveys in your blog. Not only can this help to boost your traffic, but your readers will enjoy the opportunity to interact with you. Then, make a post with the results, as well as your analysis of what that means to your readers. The information you glean through polls or surveys can also be useful for refining your blog to better suit the interests and habits of your readers.
If it is financially viable for you to do so, try going to blogging conferences. You can use the valuable information provided by these conferences to improve your own blogging skills. Also, you will meet bloggers who have achieved success, which can only help your own good fortunes.
The introduction to this article stressed unique insight and varied content as the key to creating an interesting blog. Posting things like pictures, videos and quotes from knowledgeable people will interest your readers. Use the tips you learned in the above article, and you will be a pro blogger in no time.
Blogs are popping up at a fast rate. Everybody has something to share with an audience online. It can be tricky to come up with a blog that is successful, because there are any number of reasons that people decide to blog. By utilizing the tips in this article, you should be able to set up a blog that can be as successful as you desire.
Be careful when adding in keywords to your articles. Overloading your blog with these elements will get it de-indexed from search engines results pages, and then all your hard work will have been wasted. Write in a natural manner which is enjoyable to read.
Buy a domain name for your blog! Buying your own domain is surprisingly inexpensive and makes your blog seem more professional. Domain names are very important, if you include words related to your blog in your name, it will make it easier to remember.
Write posts that are not overly wordy or complicated. While depth and details are important for certain subjects, posts that are too lengthy or wordy may turn off your readers. Readers who are seeking information through blogs probably aren’t expecting Shakespearian treatment of relatively mundane details or topics. Your readers will want useful information without the garnishment.
Invite successful bloggers to write guest blogs for your site. Not only does it increase the quantity of quality content but it invites viewers to your site who will most likely return. You will also experience a boost in readership thanks to fans of the guest blogger stopping by to take a look at your blog. Try using more than one additional blogger to add quality content to your blog and increased page views.
Use lists to communicate ideas effectively in your blogs. Whether you’re blogging about romance novels; the ingredients required to make a recipe; or how to repair a refrigerator; a list is very important. By incorporating lists into your blog, you allow readers to quickly find relevant information.
Keep links to your social media pages visible and readily available to readers, so they can keep up with you. You can increase your blog’s impact and your own reputation if you make use of social networking sites such as Facebook, LinkedIn, and Twitter. These sites will give you many opportunities to interact with your site visitors and attract more readers.
Never write lots of content just for its own sake. Make sure you do research and write about a topic you feel is right for you and your blog. Writing about all the wrong subjects will never lead to success. Your content is the most important way to success.
A regular schedule will help maintain your blog’s integrity and reliability. There are new blogs showing up every single day, and if you are not posting on a consistent basis, your visitors may start looking for someone that does. There are exceptions, such as holidays, where there is some forgiveness, but there is no substitute for regular, consistent posting.
As indicated above, blogs and their bloggers are everywhere. There are many reasons to write and many ways to make those writings available via blog. Fortunately, in the infinite space of the online universe there’s always room for another good blog. Take the tips in this piece and make your blog really stand apart from the crowd.
Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging.
The best way a business can use blogging to boost their business is by taking part in the blogs of others. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results come in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business.
Quick Name Recognition
The fastest way to get your business’s name out in the public is to make it known to your targeted marketing group. If you want to get your company’s name out to men who like fishing, then you can find a blog that is about just that. When you find the blogs pertaining to this marketing group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement. Think about responding to another comment and simply tagging your signature with your company’s website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company’s name will become with the select marketing group. When they tell their friends and family about the site then your consumer group will have grown even more. This is a fast way to get started. You will have to invest some time however. At least an hour a day can be used for this type of task.
Your company might even think about hiring professionals to blog for your company. You can offer these employees products to try and give them the task of finding blogs where they can appropriately “praise” the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive enough, you will see an increase due to it.
With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. It’s simple. People want to read good content, and with good content comes ad revenue. Well, maybe it’s not that easy… We’ve finally unleashed the secrets of successful blog marketing. Do note that these are not guaranteed to increase your click-through ratios and they will not bring good karma to you or your ads.. If only.. Nonetheless, these tips should benefit your blog and make it more user-friendly, more easily accessible, and more content-enabled.
There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a -short- list of tips for marketing and optimizing a blog:
1. Decide on a stand alone domain name www.myblog.com
or directory of existing site www.mysite.com/blog
. Sub domain is also an option blog.mysite.com.
Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
* Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
* Add helper plugins specific to WordPress or MT
* Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking – Performancing, Google Analytics, ClickTracks.
12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
15. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize and distribute a press release announcing blog.
17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
18. Research and comment on relevant industry related blogs and blogs with significant centers of influence.
19. Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.
20. Monitor inbound links, traffic, comments and mentions of your blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
21. Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.
22. Make contact with related bloggers on AND offline if possible.
23. When making blog posts always cite the source with a link and don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you’ve made.
24. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.
25. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.